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The ad in question showcases Sydney Sweeney, a prominent young actress, engaging in a humorous spiel about genetics, traits, and jeans, emphasizing her "good jeans" with clever wordplay. It features snippets like: "Jeans are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color," followed by Sweeney's playful assertion: "My jeans are blue."
The campaign aims to promote American Eagle's denim offerings through a relatable, light-hearted tone. There's nothing overtly political or controversial about a model joking about genetics while promoting pants. Yet, the immediate reaction was anything but normal.