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Sources indicate that Marvel had no concrete blueprint for Doomsday. Unlike past phases where the studio laid out a clear, interconnected storyline, Marvel appears to be scrambling to piece together their next big saga. The absence of a substantial setup—no solid plans leading directly into Doomsday—elicits the impression that Marvel is relying on a "Hail Mary" strategy rather than strategic storytelling.
Furthermore, the Fantastic Four reboot, which was expected to serve as a key entry point into the new Avengers storyline, has struggled to generate momentum. Its underwhelming opening weekends suggest Marvel is desperate for Doomsday to be the event that rekindles audience interest.