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The focus on Kang as the overarching villain has been a strategic attempt to unify the next phase of the MCU. However, recent reports hint that Marvel may be abandoning that plan or at least re-evaluating its direction. With the departure of key creatives like Waldren, fans fear a lack of coherent storytelling and an uncertain future for the saga.
Notably, Doctor Strange in the Multiverse of Madness, despite earning over $900 million globally, was a critical and financial disappointment considering its $400 million production cost. Many point to the film's storytelling issues and underwhelming plot as signs of deeper problems within Marvel’s creative process.