Part 7/11:
Their argument centered on the belief that Ubisoft’s portrayal dishonored Japan’s cultural heritage and that the game’s historical inaccuracies—and the decision to feature a non-Japanese protagonist—rushed their opportunity to see a proper Japanese Assassin’s Creed. Many fans felt betrayed, especially since they viewed this as their rare chance to experience their culture and history through the franchise.
The Response from Ubisoft and Industry Figures
Adding salt to the wound, Ubisoft’s leadership, including the CEO, dismissed the Japanese outrage as “racist” and “hateful,” framing it as Western intolerance rather than legitimate cultural concern. Such statements further inflamed the controversy and alienated Japanese fans.