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The advertisement or social media post highlighted a clever marketing move by Bud Light, offering customized cans with personalized faces. This strategy taps into the trend of personalization, making consumers feel uniquely connected to the brand. For many, such gestures enhance the experience of viewing or participating in March Madness, turning a simple beverage into a memorable part of the celebration. Sharing these moments online, such as through Instagram stories, further amplifies the viral potential of personalized marketing.