Part 2/9:
At the heart of the controversy is Sweet Baby Inc, a consultancy seemingly dedicated to embedding progressive and social justice themes into video games. Critics argue that the company's influence extends beyond creative input; they accuse Sweet Baby Inc of contributing to studio closures, layoffs, and the decline of certain games' fortunes. While the company claims to guide storytelling with cultural sensitivity, critics believe that its involvement often results in censorship, decreased game popularity, and even business failures.