Part 5/9:
Ubisoft's Response and Industry Reacts
In response to the controversy, Ubisoft's CEO, Yves Gament (name approximate), issued a statement condemning online harassment and personal attacks against Ubisoft staff. In an interview with Lucy O'Brien published on Ubisoft's website, the CEO expressed concern over what he called "malicious and personal online attacks" targeting team members and partners.
He emphasized Ubisoft's condemnation of hate and bigotry, claiming pride in supporting their team and trusting in their creative decisions. However, critics argue that this statement appears disingenuous, especially given the context: a massive backlash against the game's portrayal and the specific choice of a protagonist concept.