Part 7/9:
Adding fuel to the fire, team members working on Shadows publicly admitted to being emotionally affected by the negativity, including criticism from influential figures like Elon Musk. This personal vulnerability, especially in relation to criticism of DEI policies, became a talking point, with one executive claiming to be "emotionally broken" by such feedback.
The fact that criticism from Elon Musk—a prominent tech and business figure—could deeply affect Ubisoft personnel highlights how polarizing the game's social messaging became. It also accentuates the broader cultural clash over the role of social politics in entertainment.