Part 6/11:
Disney's strategy seems consistent: generate hype through selective and often misleading metrics while downplaying the long-term performance. Multiple examples support this approach:
Loki Season 2: Disney claimed over 10.9 million views in three days. Yet, metrics like minutes watched—and sustained viewer engagement—were considerably lower, indicating a shallow interest that did not translate into lasting viewership.
Echo: Despite being promoted as a top-ranked debut, it suffered from dismal actual ratings, with only low view counts for all five episodes and no significant chart presence. The initial buzz was largely manufactured.