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The controversy surrounding Suicide Squad was ignited early on, partly fueled by the involvement of "Sweet Baby Inc," a purported entity associated with pushing woke and identity politics themes into games. Critics argued that their influence reflected a broader trend of inserting social messaging at the expense of gameplay quality, alienating core fans who preferred traditional superhero narratives like those from the Arkham series.
This narrative was amplified by the perception that Rocksteady’s latest game was a form of “woke agenda,” which many gamers saw as a misguided attempt to capitalize on social issues rather than focus on engaging storytelling and gameplay. The result was a wave of skepticism and opposition even before the game’s release.