Part 2/7:
One of the primary obstacles highlighted is the difficulty of launching a new beer brand, such as "Jeremy's Beer," within the United States. The speaker notes that to succeed in this space, a company would need to secure thousands of retail spots across regions like Orlando—a logistical challenge by itself. More significantly, there are stringent laws governing the shipment of alcohol across state lines, with various local and state regulations designed to maintain control over alcohol sales.