Part 9/10:
This downturn raises questions about the sustainability of Marvel’s current business model, which relies heavily on massive investments with uncertain returns. The company’s previous confidence—reflected in inflated budgets and aggressive release schedules—may no longer be tenable.
Conclusion: Is the Marvel Cinematic Universe Still Viable?
As Marvel grapples with these financial setbacks, industry experts warn that the franchise must reassess its creative direction and financial strategies. The days of uncontested dominance seem to be waning, with each new release scrutinized under the lens of commercial viability.