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Initially, Disney fans and industry watchers alike celebrated the franchise's continued dominance at the box office, pointing to massive hits like The Force Awakens. However, critics and analysts have begun to scrutinize these numbers more closely. While some argue the franchise is profitable, the actual financials paint a bleak picture when accounting for the enormous costs associated with production, marketing, and ancillary investments.
The Cost of Acquisition vs. Actual Returns
Ten years ago, Disney purchased Lucasfilm for approximately $4 billion, an investment expected to generate enormous profits. Yet, recent reports, notably from Forbes, reveal that the franchise has not recouped that initial investment solely through box office earnings.