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Moreover, ancillary investments like the Galactic Star Cruiser hotel—a $300 million venture—have resulted in significant losses. Disney also sunk hundreds of millions into Star Wars: Galaxy’s Edge, the theme park land, further complicating the franchise’s financial picture.
While licensing deals, merchandise, and toy sales may provide some revenue, estimates suggest these are not enough to offset the massive investments and ongoing operational expenses.
Industry Skepticism and Fan Reactions
As more facts come to light, skepticism around Disney's claims of profitability is growing. Independent analysts and YouTubers like Valiant Renegade have begun unpacking the financials, revealing that the franchise's profits are modest at best and often deceptive in official reports.