Part 7/9:
The disconnect between Disney's public statements and actual financial data underscores a narrative: Disney's Star Wars has become a disappointing investment when scrutinized beyond box office gross. Despite claims of success, the fan base's declining loyalty and poor performance of recent projects suggest that the franchise's glory days are arguably behind it.
Broader Implications for Lucasfilm
Lucasfilm's other ventures—like the Indiana Jones reboot, which reportedly lost around $300 million, or the canceled Willow series—point to a pattern of overspending and underperformance across Disney’s investments in the franchise universe.