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The Transformation of Tomb Raider: From Iconic Adventure to Cultural Rebranding
In recent years, the landscape of entertainment—spanning Hollywood, comic books, and video games—has witnessed a notable trend: the repurposing and rebranding of beloved franchises to align with contemporary social and cultural agendas. The Tomb Raider franchise, with its iconic protagonist Laura Croft, serves as a prime example of this shift. What was once a series centered around action, exploration, and treasure hunting is now increasingly being framed as a vehicle for redefining cultural narratives, particularly around colonialism and historical offense.