Part 2/10:
Announced as a groundbreaking living experience, the Galactic Star Cruiser was pitched as a luxurious hotel with an immersive storytelling environment. Guests could spend days engaging with characters, exploring planets, and living the Star Wars adventure firsthand. The price tag? An eye-watering $5,000—or more—for a stay, targeting the most dedicated fans willing to shell out a significant sum for an exclusive experience.
From the outset, skepticism was palpable. Critics and fans alike questioned whether such a pricey venture could deliver on its promises. Behind the scenes and in early promotional materials, the project did little to dispel doubts. Disney even pulled original commercials for the hotel, indicating internal concern over how poorly it was received even before opening.