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For public figures, endorsing a candidate is a powerful act. It can showcase values, align with certain ideologies, or simply reflect personal beliefs. However, the risk is significant: no matter who is supported, it's almost guaranteed that a sizable portion of the fanbase will feel alienated. Some fans may feel betrayed, others may see the endorsement as a betrayal of neutrality, leading to a loss of support and sometimes even outright cancellation.
The transcript emphasizes that when celebrities choose to get political, they often do so at the expense of their broad appeal. It’s an open question whether the benefit of aligning oneself with a cause outweighs the potential fallout from a divided audience.