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Initially, some game journalists aligned with woke developers and consultancy firms like Sweet Baby Inc in their efforts to silence critics. These companies have positioned themselves as champions of diversity, equity, and inclusion (DEI), often pushing these agendas regardless of whether the audience desires them. However, these tactics backfired spectacularly. Instead of shutting down backlash, they fueled it.
Following attempts to deplatform and discredit critics, the Steam curator group SBI Detected experienced exponential growth—from just a few thousand followers to over 350,000. This surge underscored a significant sense of resistance among gamers who questioned the integrity of SBI and its associated projects.