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One prominent recent example is Melanin Gamers, a rebranding of Black Girl Gamers after the latter’s name was reportedly impacted by online backlash. The group positions itself as a community promoting diversity within the gaming industry, explicitly for Black and melanated gamers. Their mission, as stated on their website, is to foster a gaming environment that amplifies diversity and inclusion.
Interestingly, Melanin Gamers has recently pivoted to providing consultancy services, claiming to promote "equity" and "representation" in game development and gaming culture. This transition reflects a broader trend among similar groups—moving from online advocacy towards direct industry influence through consultancy services.