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The controversy ignited after revelations that some game developers are openly bragging about excluding white male characters from their upcoming titles. Irina Pereira, founder and CEO of Unleashed Games, became the central figure in this controversy when she publicly announced that her company’s upcoming alpha build, Haven, would feature no white male characters. She shared a post on X (formerly Twitter), stating, "Just wait until they notice that none of our starting characters in our alpha build are white males. None out of six." The post was met with immediate backlash, with many critics accusing her of overtly promoting racial and gender exclusion.