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The revelation of Sweet Baby Inc.'s ties to specific games has sparked panic among developers, publishers, and players. Notably, Reflector Entertainment and Bandai Namco's Unknown N Awakening found themselves at the center of controversy. After investigations revealed Sweet Baby Inc.'s involvement—specifically Kim Bair’s prominent role—the studio executives faced mounting pressure to distance themselves.
The fallout was swift: Studio representatives announced the connection publicly, prompting an immediate backlash. This prompted widespread concern about how industry alliances with woke consultants could harm credibility, sales, and community trust.