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The controversy took a pivotal turn when a Steam curator page dedicated to games associated with Sweet Baby Inc. gained over 250,000 followers. The platform's open nature allowed gamers to voice their disapproval, but in an attempt to suppress dissent, Sweet Baby Inc. employees allegedly orchestrated false flag reports to get critic and content creator Kotaku's editor, Garry, and his entire Steam group banned—merely for listing the company's involvement in certain projects.