Part 8/11:
The initial assault began when Sweet Baby Inc. employees attacked gamers directly—trying to have their Steam groups censored, accounts banned, and reputations damaged through false reporting. When these efforts failed, the industry figures defended the company, united in dismissing gamers’ concerns as archaic or racist. The media’s involvement—as often seen in modern gaming hot-button issues—has only amplified the conflict.
Amid this chaos, large corporations and industry insiders have aligned to dismiss gamers as obstacles to progress. The narrative painted gamers as the problem, with defenders asserting that their resistance is unjustified. This strategy aims to shift public perception and eliminate their influence over the industry’s future.