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Mainstream gaming journalists and outlets responded with a flurry of articles attempting to downplay or dismiss these allegations. For example, Kotaku published a piece claiming Sweet Baby Inc does not push a “woke agenda” into games, aiming to soothe heated passions and refute claims of ideological meddling. Similar narratives appeared across PC Gamer and Eurogamer, arguing that diversity consulting is just a standard industry practice and not an attempt to politicize gaming.
However, critics counter that such articles serve a different purpose — they act as a shield for companies accused of pushing social justice agendas. The narrative suggests that these outlets are protecting industry insiders and suppressing genuine community concerns.