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One of the most damaging revelations involves Kim Bair, CEO and co-founder of Sweet Baby Inc. Numerous clips circulating online showcase her making provocative comments that seem to endorse intimidation tactics against other video game companies. For example, she suggested that creatives should "terrify" executives who refuse to acquiesce to their demands, hinting at aggressive pressure tactics within AAA game development.
Additionally, Bair appears to have promoted the idea of leveraging fear to influence decisions—urging employees to push their agendas through intimidation rather than collaboration. Such remarks cast a shadow over her leadership and raise questions about the ethical standards within her firm.