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Warner Brothers' Strategic Shift: From Success to Failures in Gaming
In recent years, the gaming industry has been characterized by a relentless pursuit of the next big live service hit. Companies and developers have increasingly shifted focus from traditional AAA game releases to ongoing, monetized live experiences that generate revenue long after the initial sale. This strategy, however, has proven to be a double-edged sword—while some titles achieve enormous financial success, many others crash and burn, revealing a perilous gamble for publishers.