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The Controversy Surrounding Sweet Baby Inc: Inside the Rise and Fallout of a DEI-Focused Gaming Consultancy

In recent years, the entertainment industry—spanning comics, movies, television, and video games—has increasingly become a battleground for debates over representation, diversity, and identity politics. While diverse storytelling is vital, critics argue that a concerning trend has emerged: some organizations prioritize political messaging and identity-focused agendas over quality storytelling and fan satisfaction. One such organization at the heart of controversy is Sweet Baby Inc, a consulting firm that claims to elevate diversity and representation (DEI) in gaming projects but has attracted significant backlash over its tactics and philosophy.