Part 5/12:
The controversy escalated further when audio clips surfaced, revealing the CEO of Sweet Baby Inc, Kim Belair, openly discussing her approach to pressuring game studios. In these recordings, Belair enthusiastically advocates for using "terror tactics" to force companies into conforming to their demands.
Key highlights include:
Advising employees to “terrify” game studio management into acceding to DEI-related requests.
Explicitly recommending that when requests for diverse characters or narratives are met with resistance, advocates should threaten to label studios as racist, sexist, or transphobic.
Comparing her tactics to those of activist Anita Sarkeesian, implying an aggressive, confrontational playbook aimed more at intimidation than collaboration.