Part 2/7:
Instead of a triumphant turnaround, 2023 turned out to be one of the worst years in Disney’s century-long history. The company faced a cascade of failures, from disappointing box office results to streaming misfires and PR crises. As 2024 looms, the outlook remains bleak, with the company embroiled in controversy and struggling to regain its footing.
The Public Relations Saga and Internal Challenges
During various interviews, Iger has tried to frame Disney’s struggles in a more benign light. Initially, he attributed the failures to overproduction—suggesting that Disney had flooded the market with too much content, especially within Marvel, leading to audience fatigue. He appeared to acknowledge that the company lacked sufficient oversight, causing inferior quality to slip through.