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More recently, Iger has shifted his narrative, claiming that Disney's problems stem from producing subpar movies—what he terms "dog movies." He insists that audiences merely want high-quality films, asserting that there's no fatigue for franchise or superhero content but rather a demand for better products.
Additionally, Iger has argued that Disney has been quietly canceling projects that don't meet their standards, hinting at a strategic pruning of underperforming content. However, he has been somewhat cagey about specifics, leaving observers speculating about which movies or shows were axed and why.