Part 4/7:
One of the most glaring contradictions in Iger’s statements revolves around the Marvel Cinematic Universe. He defends the franchise’s original success, citing that Marvel’s first 33 films grossed over $30 billion at the box office, which he attributes to truly great films. He dismisses the notion of audience fatigue, insisting that if Disney continues to produce quality content, viewers will return.
Yet, earlier in his tenure, Iger openly acknowledged that there was too much Marvel content—an over-saturation of films and TV shows that overwhelmed audiences. This acknowledgment suggests that the current supposed shift in narrative—that audience fatigue isn’t real—may be more about damage control and public relations than actual belief.