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However, this initiative was met with hostility. Employees associated with Sweet Baby Inc attempted to pressure Steam to ban or delete this curator, going as far as reporting it for suspicious activity. One employee, Chris Kindred, tried to have the creator banned and the curator group removed, even falsely claiming mass reporting to get the account suspended. Ironically, it was this censorship effort that backfired, leading to their own Steam accounts being limited—a poetic twist considering their stance against criticism.