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Despite the harsh criticism, Rowling's career is thriving. Her existing fan base remains loyal, and sales of her books continue to soar. In fact, her profits have increased significantly—jumping from $7 million in 2012 to an estimated $12 million in 2023. This financial success extends to other ventures, notably the popular video game Hogwarts Legacy, which became the bestselling game of the year despite calls for boycotts over her involvement.
Hollywood has also shown resilience to the cancel culture. Warner Brothers announced a new Harry Potter TV series, working closely with Rowling, who has been publicly confirmed as an executive producer. This move signals confidence in her continued influence and the durability of her franchise, regardless of activist pressure.