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Shortly after the MCU's latest blockbuster flopped, Sony was quick to promote Madame Web as their next venture in the Spider-Man universe. The marketing campaign, however, hasn't resonated well with audiences. The initial trailer was heavily criticized for its stilted dialogue, questionable acting, and an overall sense that the film was not tailored to what fans genuinely wanted. The movie has been described as a "cringe girl boss" flick, with skepticism swirling around its premise and execution.