Part 4/10:
The chaos at Disney wasn't limited to finances. The company was repeatedly embroiled in PR crises, mostly revolving around its internal corporate culture and political stances. The company faced criticism from various sectors, including Hollywood actors and writers, who voiced dissatisfaction with Disney’s approach to identity politics and its perceived insensitivity during ongoing strikes. Bob Iger’s leadership style, or lack of clear strategy, became a focal point of public frustration.
Iger, who had rejoined the company amid hopes of stabilization, became a target of criticism partly because of his handling of these issues. Notably, the company’s struggles with creative output and public perception raised questions about his decision-making and strategic direction.