Part 2/8:
Failed Initiatives to Turn Things Around
In an attempt to recover from declining viewership and negative publicity, Disney devised a strategic plan involving the release of previously COVID-era-exclusive movies to theaters. Titles like Soul, Luca, and Turning Red—films that had initially premiered on Disney+ during the pandemic—were slated for theatrical runs in hopes of boosting box office numbers and rekindling interest. However, these efforts have backfired spectacularly.