Part 4/8:
The Broader Impact: A Sign of Brand Erosion
The failure of Soul is not an isolated incident but rather indicative of a broader erosion of consumer trust. Despite Disney's claims that COVID-19 disruptions impacted their release strategies, the disappointing box office results suggest a much deeper issue: audiences are no longer interested in Disney's offerings at the same level. The reluctance to support new theatrical releases—especially those that have been previously available on streaming platforms—reveals a possible shift in consumer sentiment.