Part 3/8:
The Golden Globes exemplify this decline. Despite the mainstream media's attempts to spin the event as a success—highlighting a 50% increase in viewership to 9.4 million on CBS—the reality was different. The network's ratings were artificially inflated by factors such as a shift from a Monday to a Sunday broadcast and the lead-in of a highly-watched NFL game that drew approximately 22 million viewers. When accounting for these influences, actual sustained viewership remained modest, casting doubt on the event’s perceived popularity.