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At the heart of the backlash is Lucasfilm's recent hiring choices, notably the appointment of an activist female director to helm the upcoming Rey movie. This decision ignited outrage online, with critics pointing to her past statements about how she enjoys making men uncomfortable—clips from her documentaries dating back eight years, as well as recent interviews where she emphasizes embedding activism into her films. Many see her as unqualified for such a prominent role, especially given her explicit focus on identity and activism over storytelling.