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Madame Webb is part of the broader "girl power" trend that Marvel and Sony have leaned into, featuring multiple female characters—Spiderwoman, Spider-Girl—and emphasizing a squad-style approach. This marketing angle has been heavily scrutinized and ridiculed, with many fans perceiving it as a forced attempt at diversity that lacks authenticity or compelling storytelling.
The promotional tactics haven't helped either. A short teaser, riddled with recycled music and cheap visual effects, was mocked for its low production quality. Fans pointed out a particular moment in the trailer where a character explodes in what looks like the cheapest possible green screen effect, further fueling doubts about the film’s quality and production values.