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Despite a perceived quality issue, Marvel has been heavily promoting Echo, focusing on the potential excitement around characters such as Daredevil and Kingpin. The marketing push heavily emphasizes representation, leveraging the show's diverse protagonist—a Native American, deaf, amputee woman—as a key selling point. This emphasis on diversity appears to be central to the show's identity, with Marvel attempting to attract viewers who prioritize inclusive storytelling.
However, the promotional materials, including an early Daredevil clip, have been met with ridicule, with fans criticizing the fight scene as embarrassingly bad and poorly choreographed. This mismatch between marketing enthusiasm and actual content quality has further fueled skepticism about the series' true purpose.