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According to The Hollywood Reporter, 2023 marked a pivotal year in the global film market. Universal snagged the top spot in worldwide box office revenue with nearly $5 billion in ticket sales, edging out Disney’s $4.8 billion. This marks a historic achievement, as no studio has reclaimed the global market share crown since Disney's dominance began in 2016.
Universal's strategic approach—focusing on a mix of blockbuster tentpole films alongside smaller, profitable projects—has proven successful. Year after year, Universal's varied release slate has generated substantial revenue without relying solely on high-cost blockbuster hits, which often end up losing money.