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The failure extends beyond theaters into streaming services. Hollywood poured billions into streaming series—up to nearly 600 scripted series in 2022 alone—aiming to dominate the digital landscape. However, these investments resulted in a deluge of content that failed to deliver profitability. With streaming giants hemorrhaging billions, the industry’s optimism over digital expansion has been replaced with stark reality.
Streaming Wars Collapse and Industry Shakeouts
The so-called "Streaming Wars" are effectively over. While Netflix continues its dominant trajectory, other competitors such as Disney, Warner Bros., Comcast, and Paramount are struggling to stay afloat. These companies are now contemplating layoffs, mergers, or drastic cutbacks after losing billions.