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The recent release of The Marvels starkly exemplifies this downward trend. The film was not only a critical disappointment but also a disastrous box office performer—marking one of the worst performances in MCU history. Fans expressed their disinterest openly, and many industry observers saw this as a sign of waning enthusiasm for Marvel's offerings. The film's failure cast doubt on whether the franchise could bounce back, especially after the underperformance of Disney+ shows like Miss Marvel, which suffered from notably low viewership.