Part 2/11:
Brody opens by emphasizing the vibrant sports culture of Chicago, home to iconic teams like the Cubs, Bears, Bulls, and Blackhawks. Despite sharing the city with the Cubs, Brody suggests that the White Sox could elevate their profile by harnessing their market potential. The team plays in a division filled with small-market teams—Cleveland, Detroit, Kansas City, and Minnesota—which theoretically gives the Sox a competitive advantage if they can leverage their resources and manage to outspend rivals.