Part 7/11:
The Possibility of a New Stadium and Its Impact
One of the cornerstones of Brody’s optimism centers around the proposed development called "The 78," a prime waterfront site on the Chicago River in the South Loop. Its strategic location and scenic views could have transformed the fan experience—imagine water taxis ferrying fans from downtown directly to the stadium. Such a move could have revitalized the franchise and boosted attendance, revenue, and overall excitement.