Part 7/8:
Despite the rocky build-up, Ubisoft is pushing ahead with pre-orders and marketing efforts. They recently announced that players who pre-order Shadows would receive free access to paid expansion packs—an unusual move considering the game’s unresolved issues and delayed launch. Critics argue this strategy feels like a brazen attempt to salvage revenue amid a wave of dissatisfaction.
Conclusion: A PR Crisis in the Making
The release of Assassin’s Creed: Shadows serves as a case study in how prolonged delays, unmet promises, and mismanagement can culminate into a full-blown PR nightmare. From buggy gameplay demonstrations and questionable historical portrayals to divisive character choices and poorly timed marketing, Ubisoft appears to be fighting an uphill battle to regain fan trust.