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These behind-the-scenes struggles are mirrored in the film's financial outlook. With an estimated marketing budget of $100 million, the total investment could surpass $500 million. Given the typical break-even point — requiring the movie to gross around a billion dollars — the stakes are extraordinarily high. Failure to recoup such an enormous investment could spell disaster for Marvel and Disney.
Test Screenings: An Unsettling Trend
Echoes of trouble resound from the test screening feedback. For the third consecutive time, Brave New World has undergone additional edits due to poor test audience reactions. The critiques focus on several key aspects: