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Moreover, the current global climate—marked by crises like wars, natural disasters, and protests—makes sharing lighter moments feel tone-deaf or insensitive. Especially among younger generations like Gen Z, there’s a growing perception that posting frivolously amid heavy news is inappropriate, further discouraging active participation.
3. The Dead Internet Theory
An increasingly discussed hypothesis is the "dead internet theory," which suggests that much of the online activity we encounter is generated by bots, AI, and automated accounts. According to some estimates, over half of all internet traffic in 2024 may be driven by non-human actors.